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So that trade show is coming up. Or another sales meeting. Maybe it’s a pitch for seed funding. But your product is big. Like, it’s big, as in, it’s amazing, but it’s also large. A car? An enormous tractor? There’s no way you can bring that inside a convention center, or into a boardroom.

How will you show your potential customers all of the features without physically bringing them into your facility? Or get them as excited as you are about that groundbreaking new concept still in the prototype phase? “But wait!” you say. “I saw something that could do all of that at TEDx Detroit last week!”

If you weren’t at TEDx Detroit, you may think that made-up person speaking out of turn in this blog post is mistaken. No such magic exists. But then what was everyone in line waiting for? A glimpse of the sorcery that is the combination of 3D visualization with virtual reality. ONU One teamed up with PIXO Group to develop an experience that would wow the audience at TEDx, and it didn’t disappoint.

People gathered and patiently waited (more than an hour in some cases) to try this completely new and innovative experience. ONU One’s 3D visualization was designed for use on tablets, mobile phones and web browsers. By combining the platform with virtual reality, those 3D models aren’t limited by screen size anymore: they’re now as large as life.

Participants put on an HTC Vive headset and grabbed the controller to explore something never seen before. They were able to experience a car. The model, originating from CAD data, appeared in virtual space to scale. That is to say, when standing next to the car, it was like standing next to an actual car. Looking at the car was only the beginning. The audience was able to actually step inside. And if stepping inside a virtual car isn’t enough, how about exploding it? No, not like blowing it up – that would be cruel – but experiencing an exploded view. Walking around inside all of the nuts and bolts of a complex piece of machinery is something that cannot be duplicated outside of virtual reality. 

VR is ripe for development in enterprise. Industries that specialize in large products like robotics or construction equipment could see a huge benefit from this technology. But we aren’t biased against the smaller guys, either – maybe you want to fill a virtual space with a variety of products, like a digital showroom. And for startups, if your invention requires funding to get into production, showing off the prototype in interactive VR will communicate your vision better than any other type of presentation.

So there you have it – it isn’t magic, just science. Dust off those CAD files and let ONU take them out of the computer and into virtual reality. A small computer and a headset are infinitely more portable than large products. Plus, it’s insanely impressive.