
While we couldn’t catch them all, here are a few tidbits we took away from the conference on the Charles.
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The hall was decorated with hand-drawn posters representing speakers and topics. |
Cramer’s Head of Creative Technology, Lindsay Nie, described the 6 Ways We Use AR in Marketing and how AR encourages consumers to engage with products, art, and each other in new and exciting ways.
PTC’s Ben Shani demonstrated ways augmented reality can enhance music instruction practice. As he played on a keyboard, flowers, paint dabs, and even tiny aliens floated off the keys.
Dr. Albert Kwon from AUGMENTx showed the game-changing possibilities for AR in rehabilitation for stroke victims.
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Dr. Albert Kwon |
Defense contractor, BAE Systems’ John Kelly and Fran Piascik, gave examples of how processes as disparate as trade show prep and military training were becoming easier and more efficient by using AR.
Paul Cataldo, co-founder of Valacrity, showed the practical uses for smart glasses in manufacturing and machine maintenance and the need for new content. Hands-free smart glasses enable workers to see schematics and diagrams while they work, reducing the time spent on each repair.
Tom Impallomeni of Tribe gave us a demo of his disc jockey training module, while explaining how the immersive nature of AR applies to learning practically anything.
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Tom Impallomeni |
ONU’s own Sam Sesti talked about integrating CAD in VR/AR design and our ability to lighten file-size, making the conversion process easier, faster, and nimbler, so there’d be enough content for all these AR trailblazers.
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Sam Sesti, President of ONU |