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Trade shows are a powerful way to increase a company’s visibility and generate warm leads. It’s a big business, with billions spent every year. To make the most of your trade s
Booth sizes. Freight shipping. Furniture rentals. Oh, and did you want carpet? It costs extra. Sound familiar? You’ve done trade shows countless times and know the routine. But w
Digital assets. They are the primary format for everything we create. Photos, videos, documents, models – we work on them individually and collaboratively and need to access
Technology continues pushing the capabilities of e-commerce forward. So what should online sellers focus on adopting next year? From the mobile takeover to custom products and the
Last week, Business Leaders for Michigan held their fifth annual CEO Summit. This day-long event drew an enormous crowd from all the major Michigan industries: healthcare and banki
Cars: we need them, we love them, we customize them. Buying a car is just the beginning – opportunities abound for components. From rims to seats to strut bars, nearly every
So that trade show is coming up. Or another sales meeting. Maybe it’s a pitch for seed funding. But your product is big. Like, it’s big, as in, it’s amazing, but it’s also
It’s so frustrating when you’re shopping online, checking out different angles of this epic new shoe, when you realize you can’t see the sole. Or when you want a closer look
The ubiquity of online shopping presents manufacturers with the opportunity to showcase their products with a high degree of accuracy and realism. Xenith, the industry-leading foot
The sales pitch has traditionally been more of a presentation than a conversation. Armed with PowerPoint slides, a product catalog, and a well-practiced speech, the salesperson wou